“YSL Beauty is proud to welcome on board the supremely talented recording artist, actor, and presenter Adam Levine,” the company said in a press release Monday morning. “A multifaceted modern man, he is the embodiment of Y, the latest masculine fragrance launch by YSL.”
Y by YSL is a fresh masculine fragrance with notes of sage, bergamot and ginger.
It’s a scent that lingers — perfect for the man who like to make a statement.
Levine remarked on his joining the brand in a statement. “I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.”
