H|H Food & Wine

Glenfiddich’s new luxury Braamfontein Bar

Glenfiddich's new luxury Braamfontein Bar 8

True to the brand’s pioneering spirit, Glenfiddich is creating a premium whisky experience using biometric technology in a way that has never been done before.

As the Maverick whisky makers of Dufftown, who are constantly driving innovation, Glenfiddich is inviting South Africans to be a part of another game-changing concept.

Glenfiddich Independent Bar will be open from 06 April 2017, Thursday – Saturday until the end of June and space is limited to only 50 guests each night.

The Independent Bar is a by invite-only premium experience available to those who have signed up to enjoy exclusive brand offerings on https://www.glenfiddich.com/za/independent-bar.

Glenfidish 2017 03 24 Shot 01 0779 960x641 - Glenfiddich's new luxury Braamfontein BarGlenfidish 2017 03 24 Shot 01 0121 - Glenfiddich's new luxury Braamfontein BarRELATED: GLENFIDDICH PRODUCES A PIONEERED IPA AND EXPERIMENTAL SINGLE MALTGlenfidish 2017 03 24 Shot 01 0067 960x641 - Glenfiddich's new luxury Braamfontein BarGlenfidish 2017 03 24 Shot 01 0101 - Glenfiddich's new luxury Braamfontein Bar Using smart technology, each cocktail has been engineered and customised to each person’s own voice. By asking guests to speak into a special audio device, their voice is captured onto a system whereby the data is used to create a flavour profile and serve unique to that person.

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A bar like no other, the Independent Bar further engages the senses with opulent design and an impressive display of interior creativity. 

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The 3-dimensional space ignites the imagination while telling a story of rich history and modern innovation, elegantly presented with copper, stone and brass.

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Aparna Ramana from Design Republic describes the interior as one that could beautifully reflect the innovation of the brand’s spirit while making it desirable to the young change-making whisky drinkers of South Africa.

To achieve the sophistication and originality required for this trendy once-off concept, Glenfiddich and Design Republic partnered with like-minded maverick, Trevor Stuurman, a South African visual artist, creative director, photographer, film-maker and stylist.

“Trevor is such a talented individual and has a wonderful eye. He is open to ideas, but at the same time gently assertive about what fits or doesn’t. We’ve been playing around with how sartorial sensibilities play a role in interiors,”

says Ramana.

Glenfiddich Independent Bar | 14 Reserve Street, Braamfontein |

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  • Michael Gomba
    April 6, 2017 at 3:23 pm

    Hi I WISH I COULD BE BE THE ONE OF THE LUKERST VOICES TO BE CUSTOMISED AND CAPTURED TO BE USED ON GLENFIDDICH SPECIAL BLEND, SO I CAN REFLECT MY OWN VOICE MERICAL YHEA .