Transgender models Loiza Lamers and Benjamin Melzer strip downfor pioneering PETA campaign
The ad was shot by fashion photographer Ray Depatti. This is the first time in history that two transgender models have been in a PETA campaign and it is also a major statement for the LGBTQ community.
In rainbow font, the photo reads:
‘Transform your wardrobe: Don’t wear fur!’
Lamers became international news when she became the first transgender person in the world to win Top Model in Holland. Melzer was the first transgender man in the world to be featured on the cover of Men’s Health Magazine
The isn’t the first time the duo have worked together. Diesel — the European label known for its industrial-chic designs and popular denim line — picked the pair to be the faces of its collection with German clothing line About You.
“Wearing the pelt of a tormented animal who was electrocuted, beaten, drowned, or skinned alive is creepy and cruel,” says Lamers. “There are so many fur-free clothing options available now that it’s easy to have a killer look without killing animals.”
Hundreds of top companies and designers around the world have gone fur-free, including Bas Kosters, Stella McCartney, Vivienne Westwood, Calvin Klein, Ralph Lauren, H&M, Inditex (which owns Zara), Iris van Herpen, Benetton, Juicy Couture, and many more.
Lamers and Melzer join a long list of celebrities – including Miro Kloosterman, Pamela Anderson, Alicia Silverstone, Joaquin Phoenix, Paul McCartney and others – who’ve teamed up with PETA
Melzer Comments: “Fur has no place in anyone’s wardrobe, and we encourage all compassionate people to leave it where it belongs: on animals.”
See the” Making of Video” For PETA’s Transform your wardrobe Campaign Below:
Transgender Models “Loiza Lamers” and “Benjamin Melzer” PETA (‘I’d Rather Go Naked Than Wear Fur’) 2017 Ad Campaign from KLE | Agency on Vimeo.
