Hugo Boss has announced Zac Efron
as the new face of its new men’s fragrance Hugo Man.
Labelling the Hollywood heart-throb as the ‘ulitmate embodiment of millennial masculinity’, the fashion brand is looking to capitalise on the actor’s mould-breaking good looks… and why not!
The star confirmed the news in a short clip, which has been shared on Cosmopolitan magazine’s YouTube account, which captures him on set of the shoot, whilst clutching at the highly-coveted scent.
Speaking in the footage, he said: ‘Hey I’m Zac Efron, and as you can see, I’m on set today because I am shooting my very first fragrance campaign. Can you guess the brand?’
‘I’m very excited to reveal that I am the new ambassador of Hugo Man, your time is now.’
Meanwhile, Zac – who has previously dated Vanessa Hudgens – believes he will never be able to date anyone again, because he thinks it will take a very long time to ‘dispel whatever people think’ about him.
Speaking previously, he said: ‘Dating is something I’ll never be able to do. As in the dictionary definition of dating, because one way or another I’ve impacted that person’s life and they’ll soon see it. A date has to be very long to dispel whatever people think about me.’
‘Amazingly, when I signed up for Tinder, nobody swiped me!
They thought it was fake. That never happened.’
With this move the brand is targetting a younger, millenial audience and with the tag #yourtimeisnow encouraging them to ‘act on their passions and achieve their goals’
With a campaign that is set to start next year, and lead up to the fragrance’s launch in March 2017, expect to this Efron’s (ridiculously good looking) face plastered on billboards near you.