Fashion houses collaborating with in Vogue celebrities is nothing new.
Whether looking for a boost is sales from a particular demographic or an injection to fresh street style creativity, brands often look to celebs to increase their perceived net worth and societies desire to “be seen” in their idols’ fashion wear by joining forces.
Kanye’s got Yeezy, Riri’s collaborated with PUMA, Manolo Blahnik and Dior, A$AP Rocky’s teamed up with J.W.Anderson and, just last month, Selfridges brought together some of London’s young fashion talents and emerging grime MCs for some capsule collections. It feels like fashion’s relationship with music has never been closer.
Today, former One Direction singer star Zayn Malik joined the party, revealing that he’s designed a collection of footwear in collaboration with Italian designer Giuseppe Zanotti.
While the star has only revealed one design on Instagram (a navy blue suede desert boot), the full collection is showcased in a shoot for GQ. “Style is not being afraid to be bold about some things, or to say what it is you have to say,” he says in the accompanying interview. “I feel like Giuseppe does that with his collection – and I try to do that with my music. So it kind of works.”
This is the second fashion outing for the musician who recently debuted his Mind of Mine tour merch, which saw him collaborate with former Iron Maiden illustrator Mark Wilkinson.
Head here to see Malik’s footwear line.