H|H Lifestyle

Gucci Guilty Absolute-ly Androgynous Campaign

Jared Leto embodies the epitome of androgyny in the Gucci Guilty Absolute Campaign.

Created for a man who defines his own masculinity, Gucci introduces Gucci Guilty Absolute: a modern declaration of self expression and emancipated sexuality and who better to be the fearless face of bent gender norms than this “Dallas Buyers Club” icon.

The first male fragrance by creative director Alessandro Michele and maître perfumeur Alberto Morillas, Gucci Guilty Absolute embodies the liberated man it is made for—an innovative expression of a men’s woody scent.

The Essence

Alberto Morillas lends his high artistic sensibility to Gucci Guilty Absolute. A renegade fragrance in the men’s highly populated woody olfactory category, the scent breaks the mold of a traditional woody construction.

To do this Alberto Morillas defined the scent with two leading notes, custom-mixing a Leather accord Woodleather™ as a tribute to the House’s leather-making roots, and a rare type of a common perfumery note, Goldenwood™, a new natural extract of the Nootka Cypress.

Discovering the ingredient under an old bell jar in the Royal Botanical Gardens’ archive, Alberto Morillas selected it especially for Gucci Guilty Absolute.

The resulting scent features ultra-dry woody notes with depth and complexity. Intensifying the fragrance’s composition are three forms of Patchouli oils with sweet, dark and earthy 

character, and Vetiver, the fresh and earthy grass from woods.

  • Top Notes: Woodleather
  • Heart Notes: Golden Wood
  • Base Notes: Patchouli Oils, Vetiver

The Bottle

Rituals and traditions from a masculine world, the textures and colors of cigars and cognacs inspire the bottle design.

The smooth flask style lines of the original and best-selling Gucci Guilty fragrance take the same shape for Guilty Absolute, the flacon filled with an Absolute rich cognac-hued scent and finished with a shiny black cap.

A tobacco military-colored outer carton features black interlocking Gs.

Absolute Pour Homme Eau de Parfum retails for R1,025.00

You Might Also Like