H|H Lifestyle

No Hang Over, Thank Instagram

A new survey has revealed some intriguing findings about the drinking habits of millennials in 2016. Research – commissioned by Heineken for the launch of the Enjoy Heineken Responsibly campaign – suggests boozing heavily is on the way out, partly due to the reach of social media platforms such as Instagram. Put down that beer and have a look.

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Nobody likes a blackout

59 per cent of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out.

Cameras should be banned  

More than one in three (36 per cent) admit they have suffered from “social shaming” caused by appearing to be drunk in a photo on social media.

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Instagram makes us drink less

75 per cent of millennials limit how much alcohol they drink on the majority of their nights out. The reach of social media is one of the main reasons for this.

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Drunk in love? Definitely not

When it comes to finding “the one”, 97 per cent believe that drinking excessively is not conducive to meeting someone and falling in love.


All good things in moderation

71 per cent believe that their life is better when they moderate their behavior.

Including moderation itself

Only 38 per cent state that they moderate their alcohol consumption every time they go out.

Either way, do your thing 

More than half of respondents respect others’ decisions to moderate without teasing or pressure.


Quality matters

Taste (41 per cent) and quality (32 per cent) are the priorities when choosing an alcoholic drink.

Strength? Not so much 

Price is key for one in five (19 per cent), while alcohol strength is important to less than one in twenty (four per cent).


Food over booze, please

The requirement for a great night out is shifting, with millennials prioritizing good food and friends over excessive alcohol consumption.

Better the devil you don’t know

New experiences (49 per cent) are preferred to the same old “great entertainment” (39 per cent).


Enjoy Heineken Responsibly campaign  | Source: Max Williams (Via GQ-Magazine.Co.Uk)

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