We were lucky to be invited to the prive preview of H&M’s latest collaboration with Designer Erdem Moralioglu. Hosted at the picturesque Castle Good Hope, Fashionistas, Models of the moment, Mainstream Media and patrician plebeians like myself were invited to touch, feel and “draai” the latest creations by H&M and the Talented Erdem, formally known in womenswear circles. Erdem Moralioglu is a Montreal born, Canadian and Turkish fashion designer known for having dressed actors Cate Blanchett, Marion Cotillard, Michelle Williams, Gwyneth Paltrow, Emma Watson, Julianne Moore, Anne Hathaway, Alicia Vikander, Keira Knightley, Rashida Jones, Emma Stone, Linda Evangelista, Jessica Chastain and Sarah Jessica Parker amongst others. Now, Erdem has created his first ever menswear collection for ERDEM x H&M, inspired by childhood memories, his design signatures and Erdem’s own personal style. Sharp tailoring has echoes of his father’s suits and coats, fleeces were a functional necessity of cold Canadian winters, while expressive florals show Erdem’s love of the English countryside. The collection showcases a complete wardrobe that’s totally unique to H&M, with Erdem’s sharp and poetic take on menswear staples – herringbone suits, tweed coats and the perfect hoodie. Sharp tailoring Tradition is made modern with sharp suits and winter coats that remind Erdem of his father’s wardrobe. Neat blazers are in either fine grey herringbone or faint windowpane … Continue reading ERDEM X H&M | The Secret Life Of Flowers