Italian sneaker brand Superga and South African jewellery label PICHULIK have teamed up to create three high-fashion sneakers for spring/summer.
Downtown and Souk are designed as women’s shoes while Azzuro is unisex and therefore will be available up to size 44.
This collaboration pays homage to three cities that have played an important role in PICHULIK’s evolution as a brand.
Each style is designed to encapsulate the nostalgia of one of these cities with their sun, sea and streets.
“Souk”celebrates the magic of Istanbul, its vibrant, abundant markets and the colourful street life after sunset during Ramadan. The rose gold, nudes and brass embellishments echo Turkish women’s traditional dress and jewellery.
As a result, the espadrille-based platforms are decorated with a delicate ankle bracelet.
Pichulik says it echoes”the bells that often make up part of Turkish women’s jewellery and the glittering ornamentation in streetside shops”. The rope soles are a nod to the woven baskets used to carry spices and flowers, and the raffia-like rope used to hang chillies to dry.
Photographer:
Anthony Bila
Models:
Kwena Baloyi
Kenny Jules Morifi-Winslow
ChernèAfrica
Anthony Bila
“Azzuro” speaks of Portofino’s laid-back, classic style with sunny yellows and nautical blues and whites –the timeless colours of the Italian seaside, inspired by Superga’s Italian heritage.
The classic look is reminiscent of the Amalfi coast in the ’50s and Pichulik’s use of rope further enhances its nautical appeal.
The “Downtown” style’s punchy black and gold design are all about the city, and New York in particular.
It is for the pedestrian, the daily commute, amid the grind of a melting pot of cultures.
Here, Pichulik used a braided rope to signify the many braiding shops in Brooklyn while gold accents mimic the hoops and medallions that are emblematic of street accessories.
SHOP THESE SHOES:
- Superga x PICHULIK designs will be available from mid-March at Superga concept stores nationwide
- Prices will range from R1099 to R1 499.
