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South African Menswear Week ss16

28A7904 - South African Menswear Week ss16

Yes it’s wet and dreary in the whimsical Winelands but my favorite part about this melancholic wintry weather is that is calls for many a layer of clothing.

So surely the best way to beat the chill this winter is with a fashion show? “LET’S GO SHUPPING!” (Please tell me you’ve watched the movie White Chicks)

The fourth instalment of South African Menswear Week, the 2016/7 Spring Summer collections, will take place in Cape Town, from the 6th to the 9th of July 2016.

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    South African Menswear Week AW2016 Photography by Neil Roberts #samw #bratpics420

With the February 2016 Autumn/Winter collections in February being hailed by media, industry and designers as the “fashion week to be at”, and with rising interest in the menswear segment, the July SS collections promise to deliver and build on the foundation of previous seasons.

“SA Menswear Week is at the heart of African fashion. It has become one of the most authentic expressions of the African menswear aesthetic. And we say this not only because the event incorporates talent from all over Africa (which it does well), but because it presents a vision of fashion that is comprehensive and genuine. It’s not a curios show for tourists. It’s fashion that represents every corner of Africa, from the streets to the youth cultures, the sapeurs, the suited men of corporate Africa and beyond”

– GQ , Jason Alexander Basson, Fashion Features Editor

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This exciting event in Hospitality Hedonist’s calendar is returning to the Cape Town (Green Point) Stadium which will see a complete change from previous seasons to the internal layout and space usages within the venue. 

Still housing two full show spaces to accommodate all fabulous menswear designer shows, the stadium will also house additional lounges, hospitality and dedicated showroom spaces for guests to visit whilst meandering between shows and flirting with a model or two. #SAMW organizers aim to make an a multi sensory event of fashion rather than just a “show & go” type of atmosphere that is often the case at many of these fashion show type events.

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Naturally, the heart of SA Menswear Week is the dapper designer lineup which are not only our coveted local creatives but also curated show pieces and designers from across Africa, great news when we have a great history of using print in design-all on trend in shows across the globe at the moment. 

More than 55 designers will be presented to media, buyers and industry over 4 days of shows, some of these runways include works by : Jenevieve Lyons, Magents, Craig Port, CSquared, Chu Suwannapha, RICH MNISI, Ruald Rheeder.

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Tickets for the highly anticipated shows only go on sale soon (follow @@SAMenswearWeek across social media for ticket updates)  however until then,  here’s  a look at whose on the ramp when :

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If you don’t manage to get tickets do not fear you can still fill your feed with beautiful snaps of the designer wear, celebs, boys, their outfits and the other socialites that have come out to bid on some of my favorite designers and by attending one of the two after show parties.

Although, If you’re really there for the fashion and not just to rub shoulders with sexy shmodels there are extensive talks, presentations and a shopping schedule built around the runway schedule. Think talks to panel discussions to student days-where up and coming designers can draw inspiration from some of the most successful collectives our country has become known for.

If you need a place to stay, super close, make sure you book The Capital Mirage. It’s inexpensive and we all know you’ll  be broke after all the items you take home and I’m not just talking about the clothes you take home.

Happy hunting!


For more information keep an eye on the SA Menswear Week social media accounts at:  @SAMenswearWeek

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