Newsroom

3 SEO Tips | Collaborating with Brands

3 SEO Tips | Collaborating with Brands

SEO & Blogger Best Practice Tips

Influencer marketing is growing momentum by the day, some companies today will send bloggers free products to review or give away in return for a mention in a blog post or on social media.

Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with Google Webmaster Guidelines.

Use the nofollow tag where appropriate

Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes.

Companies sometimes urge bloggers to link back to:

  • the company’s site
  • the company’s social media accounts
  • an online merchant’s page that sells the product
  • a review service’s page featuring reviews of the product
  • the company’s mobile app on an app store

Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link).

Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.

Using the Hash Tag  #AD CLEARLY and at the beginning of your posts

#Ad Nothing ever stopped me from being me until #morningsickness. You know how sick I was while pregnant; I could barely get out of bed. That was before I found a safe & effective med to treat my morning sickness when diet & lifestyle changes didn’t help. I hear there’s a new formulation of the drug combination I took that’s made to work faster & longer. If you’re pregnant & feeling sick & changing your diet & lifestyle doesn’t work, ask your doctor about Bonjesta® (doxylamine succinate/pyridoxine HCl). Most common side effect is drowsiness. Bonjesta.com for safety info. For U.S. residents only. INDICATION Bonjesta® is a prescription medicine to treat nausea & vomiting of pregnancy in women who haven’t improved with change in diet/other non-medicine treatments. Bonjesta® hasn’t been studied in children under 18. LIMITATIONS OF USE It isn’t known if Bonjesta® is safe & effective in women with severe nausea & vomiting of pregnancy (hyperemesis gravidarum). Women with this condition may need to be hospitalized. SELECT SAFETY INFORMATION Don’t take Bonjesta® if you’re allergic to doxylamine succinate, other ethanolamine derivative antihistamines, pyridoxine hydrochloride or any ingredients in Bonjesta®. See Patient Information leaflet for complete list of ingredients. Don’t take Bonjesta® in combination with medicines called MAOIs, as these medicines can intensify & prolong adverse central nervous system (CNS) effects of Bonjesta®. Ask your healthcare provider/pharmacist if you aren’t sure if you take an MAOI. The most common side effect of Bonjesta® is drowsiness. Don’t drive, operate heavy machinery or do other activities that need your full attention unless your healthcare provider says you can. Don’t drink alcohol, or take other CNS depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while taking Bonjesta®. Severe drowsiness can happen or become worse causing falls/accidents. Bonjesta® may result in false positive urine drug screening for methadone, opiates and PCP. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088

A post shared by Kim Kardashian West (@kimkardashian) on

Disclose the relationship

Users want to know when they’re viewing sponsored content.

Also, there are laws in some countries that make disclosure of sponsorship mandatory.

A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.

Create compelling, unique content

The most successful blogs offer their visitors a compelling reason to come back.

If you’re a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.

 

Have any SEO or Blogger Best practice Tips, Let us on in the comments below.

 

Share This Post With Friends Just Click the icons below:

You Might Also Like

  • joAnne
    June 26, 2018 at 1:06 pm

    Thanks so much for the post.Really thank you! Great.

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.